Global and Multinational Advertising is popular PDF and ePub book, written by Basil G. Englis in 2013-11-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global and Multinational Advertising can be Read Online from any device for your convenience.
Global and Multinational Advertising Book PDF Summary
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
Detail Book of Global and Multinational Advertising PDF
- Author : Basil G. Englis
- Release : 19 November 2013
- Publisher : Psychology Press
- ISBN : 9781317759768
- Genre : Business & Economics
- Total Page : 311 pages
- Language : English
- PDF File Size : 11,7 Mb
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