The Handbook of International Advertising Research is popular PDF and ePub book, written by Hong Cheng in 2014-01-21, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, The Handbook of International Advertising Research can be Read Online from any device for your convenience.
The Handbook of International Advertising Research Book PDF Summary
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Detail Book of The Handbook of International Advertising Research PDF
- Author : Hong Cheng
- Release : 21 January 2014
- Publisher : John Wiley & Sons
- ISBN : 9781118378458
- Genre : Language Arts & Disciplines
- Total Page : 574 pages
- Language : English
- PDF File Size : 8,6 Mb
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