Global Account Management is popular PDF and ePub book, written by Peter Cheverton in 2008, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Account Management can be Read Online from any device for your convenience.
Global Account Management Book PDF Summary
Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. Peter Cheverton highlights the difference between an international company operating in different markets and one that can be considered truly global. He explains that company directors need to understand whether a client has consistent needs across different countries, possesses a global operational structure, and has the ability to implement global decisions. Cheverton then details the factors critical to successful handling of a global account. The implications of making the wrong decisions in a global marketplace are enormous. Global Account Management gives readers the information and insight they need to ensure the future success of their companies.
Detail Book of Global Account Management PDF
- Author : Peter Cheverton
- Release : 30 September 2024
- Publisher : Kogan Page Publishers
- ISBN : 9780749452278
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 7,5 Mb
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