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Managing Global Customers Book PDF Summary

Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.

Detail Book of Managing Global Customers PDF

Managing Global Customers
  • Author : George S. Yip
  • Release : 06 September 2007
  • Publisher : Oxford University Press
  • ISBN : 9780199229833
  • Genre : Business & Economics
  • Total Page : 287 pages
  • Language : English
  • PDF File Size : 11,7 Mb

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