Malcolm McDonald on Key Account Management is popular PDF and ePub book, written by Malcolm McDonald in 2017-08-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Malcolm McDonald on Key Account Management can be Read Online from any device for your convenience.
Malcolm McDonald on Key Account Management Book PDF Summary
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.
Detail Book of Malcolm McDonald on Key Account Management PDF
- Author : Malcolm McDonald
- Release : 03 August 2017
- Publisher : Kogan Page Publishers
- ISBN : 9780749480790
- Genre : Business & Economics
- Total Page : 249 pages
- Language : English
- PDF File Size : 18,7 Mb
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