Key Customers is popular PDF and ePub book, written by Malcolm McDonald in 2000, it is a fantastic choice for those who relish reading online the B2B-handel genre. Let's immerse ourselves in this engaging B2B-handel book by exploring the summary and details provided below. Remember, Key Customers can be Read Online from any device for your convenience.
Key Customers Book PDF Summary
Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic pla.
Detail Book of Key Customers PDF
- Author : Malcolm McDonald
- Release : 28 June 2024
- Publisher : Butterworth-Heinemann
- ISBN : 9780750646154
- Genre : B2B-handel
- Total Page : 343 pages
- Language : English
- PDF File Size : 15,8 Mb
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