The Complete Marketer is popular PDF and ePub book, written by Malcolm McDonald in 2013-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Complete Marketer can be Read Online from any device for your convenience.
The Complete Marketer Book PDF Summary
What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand. Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. It applies the authors' marketing expertise to every aspect of the marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students studying marketing as part of a broader degree.
Detail Book of The Complete Marketer PDF
- Author : Malcolm McDonald
- Release : 03 May 2013
- Publisher : Kogan Page Publishers
- ISBN : 9780749466770
- Genre : Business & Economics
- Total Page : 336 pages
- Language : English
- PDF File Size : 21,6 Mb
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