Cross Cultural Behaviour in Tourism is popular PDF and ePub book, written by Yvette Reisinger, PhD in 2012-05-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Cross Cultural Behaviour in Tourism can be Read Online from any device for your convenience.
Cross Cultural Behaviour in Tourism Book PDF Summary
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.
Detail Book of Cross Cultural Behaviour in Tourism PDF
- Author : Yvette Reisinger, PhD
- Release : 23 May 2012
- Publisher : Routledge
- ISBN : 9781136412844
- Genre : Business & Economics
- Total Page : 364 pages
- Language : English
- PDF File Size : 16,7 Mb
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