Marketing of Tourism Experiences is popular PDF and ePub book, written by Noel Scott in 2013-09-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing of Tourism Experiences can be Read Online from any device for your convenience.
Marketing of Tourism Experiences Book PDF Summary
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Detail Book of Marketing of Tourism Experiences PDF
- Author : Noel Scott
- Release : 13 September 2013
- Publisher : Routledge
- ISBN : 9781317987277
- Genre : Business & Economics
- Total Page : 288 pages
- Language : English
- PDF File Size : 10,7 Mb
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