Gastronomic Tourism Experiences and Experiential Marketing is popular PDF and ePub book, written by Saurabh Kumar Dixit in 2022-12-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Gastronomic Tourism Experiences and Experiential Marketing can be Read Online from any device for your convenience.
Gastronomic Tourism Experiences and Experiential Marketing Book PDF Summary
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives. Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. The various chapters in this book cover a wide range of gastronomic experiences from different continents including Australia, Asia and Europe. The book also provides a review of current research themes on the topic, thus identifying areas where further research is needed. Gastronomic Tourism Experiences and Experiential Marketing is an essential read for both undergraduate and postgraduate students of Tourism, Hospitality, Management and Consumer Behaviour. This book will also be beneficial for industry practitioners and service providers who have an interest in understanding tourists who partake in gastronomic experiences. The chapters in this book were originally published as a special issue of Tourism Recreation Research.
Detail Book of Gastronomic Tourism Experiences and Experiential Marketing PDF
- Author : Saurabh Kumar Dixit
- Release : 30 December 2022
- Publisher : Taylor & Francis
- ISBN : 9781000832556
- Genre : Business & Economics
- Total Page : 268 pages
- Language : English
- PDF File Size : 19,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Gastronomic Tourism Experiences and Experiential Marketing by Saurabh Kumar Dixit, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.