Food and Experiential Marketing is popular PDF and ePub book, written by Wided Batat in 2019-06-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Food and Experiential Marketing can be Read Online from any device for your convenience.
Food and Experiential Marketing Book PDF Summary
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.
Detail Book of Food and Experiential Marketing PDF
- Author : Wided Batat
- Release : 11 June 2019
- Publisher : Routledge
- ISBN : 9781351182188
- Genre : Business & Economics
- Total Page : 273 pages
- Language : English
- PDF File Size : 11,6 Mb
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