Destination Marketing is popular PDF and ePub book, written by Steven Pike in 2015-12-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Destination Marketing can be Read Online from any device for your convenience.
Destination Marketing Book PDF Summary
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Detail Book of Destination Marketing PDF
- Author : Steven Pike
- Release : 14 December 2015
- Publisher : Routledge
- ISBN : 9781317430919
- Genre : Business & Economics
- Total Page : 480 pages
- Language : English
- PDF File Size : 7,6 Mb
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