The Routledge Handbook of Destination Marketing is popular PDF and ePub book, written by Dogan Gursoy in 2018-04-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Routledge Handbook of Destination Marketing can be Read Online from any device for your convenience.
The Routledge Handbook of Destination Marketing Book PDF Summary
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Detail Book of The Routledge Handbook of Destination Marketing PDF
- Author : Dogan Gursoy
- Release : 27 April 2018
- Publisher : Routledge
- ISBN : 9781351588270
- Genre : Business & Economics
- Total Page : 710 pages
- Language : English
- PDF File Size : 11,9 Mb
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