Ethics in Social Marketing is popular PDF and ePub book, written by Alan R. Andreasen in 2001-02-05, it is a fantastic choice for those who relish reading online the Law genre. Let's immerse ourselves in this engaging Law book by exploring the summary and details provided below. Remember, Ethics in Social Marketing can be Read Online from any device for your convenience.
Ethics in Social Marketing Book PDF Summary
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
Detail Book of Ethics in Social Marketing PDF
- Author : Alan R. Andreasen
- Release : 05 February 2001
- Publisher : Georgetown University Press
- ISBN : 1589013166
- Genre : Law
- Total Page : 228 pages
- Language : English
- PDF File Size : 12,8 Mb
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