The SAGE Handbook of Marketing Ethics is popular PDF and ePub book, written by Lynne Eagle in 2020-10-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The SAGE Handbook of Marketing Ethics can be Read Online from any device for your convenience.
The SAGE Handbook of Marketing Ethics Book PDF Summary
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Detail Book of The SAGE Handbook of Marketing Ethics PDF
- Author : Lynne Eagle
- Release : 05 October 2020
- Publisher : SAGE
- ISBN : 9781529738575
- Genre : Business & Economics
- Total Page : 975 pages
- Language : English
- PDF File Size : 10,6 Mb
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