Marketing Ethics Society is popular PDF and ePub book, written by Lynne Eagle in 2015-09-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Ethics Society can be Read Online from any device for your convenience.
Marketing Ethics Society Book PDF Summary
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Detail Book of Marketing Ethics Society PDF
- Author : Lynne Eagle
- Release : 15 September 2015
- Publisher : SAGE
- ISBN : 9781473934023
- Genre : Business & Economics
- Total Page : 461 pages
- Language : English
- PDF File Size : 12,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Marketing Ethics Society by Lynne Eagle, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.