Essentials of Business Research Methods is popular PDF and ePub book, written by Joseph F. Hair in 2015-05-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Essentials of Business Research Methods can be Read Online from any device for your convenience.
Essentials of Business Research Methods Book PDF Summary
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Detail Book of Essentials of Business Research Methods PDF
- Author : Joseph F. Hair
- Release : 18 May 2015
- Publisher : M.E. Sharpe
- ISBN : 9780765630650
- Genre : Business & Economics
- Total Page : 498 pages
- Language : English
- PDF File Size : 15,8 Mb
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