Essentials of Business Research Methods is popular PDF and ePub book, written by Joe F. Hair Jr. in 2023-07-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Essentials of Business Research Methods can be Read Online from any device for your convenience.
Essentials of Business Research Methods Book PDF Summary
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.
Detail Book of Essentials of Business Research Methods PDF
- Author : Joe F. Hair Jr.
- Release : 25 July 2023
- Publisher : Taylor & Francis
- ISBN : 9781000894400
- Genre : Business & Economics
- Total Page : 529 pages
- Language : English
- PDF File Size : 18,7 Mb
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