Developing a Customer Value Proposition is popular PDF and ePub book, written by Alexander Chernev in 2024-09-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Developing a Customer Value Proposition can be Read Online from any device for your convenience.
Developing a Customer Value Proposition Book PDF Summary
The customer value proposition articulates the specific benefits and costs that a company’s offering aims to create for its target customers. The customer value proposition guides all tactical decisions involved in designing, communicating, and delivering the company’s offering to its customers. The key aspects of developing a customer value proposition are the focus of this note. The discussion of the value proposition and positioning is complemented by an in-depth overview of two additional topics: developing a positioning map and the Blue Ocean strategy. This note is an excerpt (Chapter 7) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Detail Book of Developing a Customer Value Proposition PDF
- Author : Alexander Chernev
- Release : 21 September 2024
- Publisher : Cerebellum Press
- ISBN : 978186723xxxx
- Genre : Business & Economics
- Total Page : 60 pages
- Language : English
- PDF File Size : 8,5 Mb
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