Selling Your Value Proposition is popular PDF and ePub book, written by Cindy Barnes in 2017-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Selling Your Value Proposition can be Read Online from any device for your convenience.
Selling Your Value Proposition Book PDF Summary
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
Detail Book of Selling Your Value Proposition PDF
- Author : Cindy Barnes
- Release : 03 May 2017
- Publisher : Kogan Page Publishers
- ISBN : 9780749479923
- Genre : Business & Economics
- Total Page : 233 pages
- Language : English
- PDF File Size : 9,5 Mb
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