Internet Based Customer Value Management is popular PDF and ePub book, written by Tymoteusz Doligalski in 2014-10-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Internet Based Customer Value Management can be Read Online from any device for your convenience.
Internet Based Customer Value Management Book PDF Summary
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Detail Book of Internet Based Customer Value Management PDF
- Author : Tymoteusz Doligalski
- Release : 16 October 2014
- Publisher : Springer
- ISBN : 9783319098555
- Genre : Business & Economics
- Total Page : 162 pages
- Language : English
- PDF File Size : 20,8 Mb
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