Sustainable Marketing and Customer Value is popular PDF and ePub book, written by Subrata Chattopadhyay in 2022-12-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sustainable Marketing and Customer Value can be Read Online from any device for your convenience.
Sustainable Marketing and Customer Value Book PDF Summary
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
Detail Book of Sustainable Marketing and Customer Value PDF
- Author : Subrata Chattopadhyay
- Release : 28 December 2022
- Publisher : Taylor & Francis
- ISBN : 9781000785852
- Genre : Business & Economics
- Total Page : 345 pages
- Language : English
- PDF File Size : 18,9 Mb
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