Destination Brands is popular PDF and ePub book, written by Nigel Morgan in 2012-05-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Destination Brands can be Read Online from any device for your convenience.
Destination Brands Book PDF Summary
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Detail Book of Destination Brands PDF
- Author : Nigel Morgan
- Release : 23 May 2012
- Publisher : Routledge
- ISBN : 9781136346620
- Genre : Business & Economics
- Total Page : 394 pages
- Language : English
- PDF File Size : 13,6 Mb
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