Handbook on Tourism Destination Branding is popular PDF and ePub book, written by Anonim in 2009, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook on Tourism Destination Branding can be Read Online from any device for your convenience.
Handbook on Tourism Destination Branding Book PDF Summary
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Detail Book of Handbook on Tourism Destination Branding PDF
- Author : Anonim
- Release : 08 May 2024
- Publisher : World Tourism Organization (Unwto)
- ISBN : 9284413117
- Genre : Business & Economics
- Total Page : 0 pages
- Language : English
- PDF File Size : 11,9 Mb
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