Designing Luxury Brands is popular PDF and ePub book, written by Diana Derval in 2018-04-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Designing Luxury Brands can be Read Online from any device for your convenience.
Designing Luxury Brands Book PDF Summary
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Detail Book of Designing Luxury Brands PDF
- Author : Diana Derval
- Release : 13 April 2018
- Publisher : Springer
- ISBN : 9783319715575
- Genre : Business & Economics
- Total Page : 170 pages
- Language : English
- PDF File Size : 17,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Designing Luxury Brands by Diana Derval, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
