Decoding Branding is popular PDF and ePub book, written by Royce Yuen in 2021-05-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Decoding Branding can be Read Online from any device for your convenience.
Decoding Branding Book PDF Summary
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Detail Book of Decoding Branding PDF
- Author : Royce Yuen
- Release : 31 May 2021
- Publisher : Routledge
- ISBN : 9781317623014
- Genre : Business & Economics
- Total Page : 196 pages
- Language : English
- PDF File Size : 18,6 Mb
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