Decoding Luxe is popular PDF and ePub book, written by Mahul Brahma, in 2017-07-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Decoding Luxe can be Read Online from any device for your convenience.
Decoding Luxe Book PDF Summary
Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or valuefor- label.
Detail Book of Decoding Luxe PDF
- Author : Mahul Brahma,
- Release : 10 July 2017
- Publisher : Sristhi Publishers & Distributors
- ISBN : 9789382665984
- Genre : Business & Economics
- Total Page : 144 pages
- Language : English
- PDF File Size : 15,8 Mb
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