Aesthetic Leadership in Luxury is popular PDF and ePub book, written by Dr Mahul Brahma in 2023-05-23, it is a fantastic choice for those who relish reading online the Education genre. Let's immerse ourselves in this engaging Education book by exploring the summary and details provided below. Remember, Aesthetic Leadership in Luxury can be Read Online from any device for your convenience.
Aesthetic Leadership in Luxury Book PDF Summary
The book is a research-based manual for a CXO as well as an organisation to transform into an Aesthetic Leader. This book aims at understanding the origin and scope of aesthetic leadership and includes my lectures delivered in the United Kingdom. The book explores the uniqueness of businesses that are dependent on beauty, art, design and why these need unique leadership acumen wherein the leader himself or herself has to be an integral part of generating the competitive advantage – aesthetics. It also explores the strategic perspective of leading luxury brands with a certain finesse that only aesthetics can provide, especially while handling multi-billion-dollar ‘Quite Luxury’ with Aesthetes and Connoisseurs. It explains how an organisation needs to restructure itself towards creative- and aesthetic-centricity in luxury. The book explains the role of disruptors from technology space like Apple wherein design and aesthetic-obsessive behaviour of a true aesthetic leader Steve Jobs is the core competency for charging super premium, behaving just like a luxury brand. The book is a comprehensive narration of the story of aesthetic leadership in luxury along the various strategy contours of art, beauty, design, creativity and of course, aesthetics.
Detail Book of Aesthetic Leadership in Luxury PDF
- Author : Dr Mahul Brahma
- Release : 23 May 2023
- Publisher : Blue Rose Publishers
- ISBN : 978186723xxxx
- Genre : Education
- Total Page : 51 pages
- Language : English
- PDF File Size : 13,8 Mb
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