Why It Sells is popular PDF and ePub book, written by Marcel Danesi in 2007-09-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Why It Sells can be Read Online from any device for your convenience.
Why It Sells Book PDF Summary
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Detail Book of Why It Sells PDF
- Author : Marcel Danesi
- Release : 21 September 2007
- Publisher : Rowman & Littlefield Publishers
- ISBN : 9781461647119
- Genre : Business & Economics
- Total Page : 220 pages
- Language : English
- PDF File Size : 9,9 Mb
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