Data driven travel marketing is popular PDF and ePub book, written by Jacqueline Schmittem in 2021-01-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Data driven travel marketing can be Read Online from any device for your convenience.
Data driven travel marketing Book PDF Summary
A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing. Jacqueline Schmittem is a graduate from CBS International Business School, working as a Performance Marketing Manager & Digital Marketing Consultant.
Detail Book of Data driven travel marketing PDF
- Author : Jacqueline Schmittem
- Release : 04 January 2021
- Publisher : LIT Verlag
- ISBN : 9783643963345
- Genre : Business & Economics
- Total Page : 104 pages
- Language : English
- PDF File Size : 9,7 Mb
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