Hospitality and Travel Marketing is popular PDF and ePub book, written by Alastair M. Morrison in 2002, it is a fantastic choice for those who relish reading online the Hospitality industry genre. Let's immerse ourselves in this engaging Hospitality industry book by exploring the summary and details provided below. Remember, Hospitality and Travel Marketing can be Read Online from any device for your convenience.
Hospitality and Travel Marketing Book PDF Summary
For students in two and four-year programs who are seeking careers in hospitality, and travel and tourism industry, this edition of Hospitality and Travel Marketing covers the subject areas for these core courses and more! Emphasis is placed on the relationship between marketing and the tourism industry and how a broader marketing perspective is needed through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage students in understanding all aspects of marketing, some of the topics covered include research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with objectives, review questions, references, web links, and instructor support tools, this book presents a common sense approach to the principles of Hospitality and Travel Marketing
Detail Book of Hospitality and Travel Marketing PDF
- Author : Alastair M. Morrison
- Release : 26 September 2024
- Publisher : Cengage Learning
- ISBN : 0766816052
- Genre : Hospitality industry
- Total Page : 0 pages
- Language : English
- PDF File Size : 18,6 Mb
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