Future of Tourism Marketing is popular PDF and ePub book, written by Seongseop (Sam) Kim in 2021-06-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Future of Tourism Marketing can be Read Online from any device for your convenience.
Future of Tourism Marketing Book PDF Summary
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies. Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era. The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
Detail Book of Future of Tourism Marketing PDF
- Author : Seongseop (Sam) Kim
- Release : 14 June 2021
- Publisher : Routledge
- ISBN : 9781000403961
- Genre : Business & Economics
- Total Page : 198 pages
- Language : English
- PDF File Size : 18,6 Mb
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