Cybermarketing is popular PDF and ePub book, written by Pauline Bickerton in 2007-06-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Cybermarketing can be Read Online from any device for your convenience.
Cybermarketing Book PDF Summary
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Detail Book of Cybermarketing PDF
- Author : Pauline Bickerton
- Release : 01 June 2007
- Publisher : Taylor & Francis
- ISBN : 9781136412219
- Genre : Business & Economics
- Total Page : 373 pages
- Language : English
- PDF File Size : 17,5 Mb
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