The Entrepreneur s Guide to Advertising is popular PDF and ePub book, written by James R. Ogden in 2009-12-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Entrepreneur s Guide to Advertising can be Read Online from any device for your convenience.
The Entrepreneur s Guide to Advertising Book PDF Summary
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.
Detail Book of The Entrepreneur s Guide to Advertising PDF
- Author : James R. Ogden
- Release : 22 December 2009
- Publisher : Bloomsbury Publishing USA
- ISBN : 9780313365836
- Genre : Business & Economics
- Total Page : 145 pages
- Language : English
- PDF File Size : 21,9 Mb
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