Consumer Behaviour SBPD Publications is popular PDF and ePub book, written by Dr. Gaurav Agarwal in 2021-11-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Behaviour SBPD Publications can be Read Online from any device for your convenience.
Consumer Behaviour SBPD Publications Book PDF Summary
1. Customer—Meaning and Classification, 2. Building Customer Satisfaction Through Quality,Service and Value, 3. Customer Lifetime Value and Profitability, 4. Customer Relationship Management : Tool forAttracting and Retaining Customers, 5. Introduction to Consumer Behaviour, 6. Consumer Research Process, 7. Models of Consumer Behaviour, 8. Individual Determinants : Personal and PsychologicalForces Affecting Consumer Behaviour, 9. Influence of Culture on Consumer Behaviour, 10. Social Factors Influence on Consumer Behaviour, 11. Consumer Decision Making, 12. Consumer Communication, 13. Industrial Buying Behaviour, 14. Industrial Buying Process.
Detail Book of Consumer Behaviour SBPD Publications PDF
- Author : Dr. Gaurav Agarwal
- Release : 20 November 2021
- Publisher : SBPD Publications
- ISBN : 978186723xxxx
- Genre : Business & Economics
- Total Page : 223 pages
- Language : English
- PDF File Size : 12,9 Mb
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