Marketing Management by Dr F C Sharma is popular PDF and ePub book, written by Dr. F. C. Sharma in 2020-07-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Management by Dr F C Sharma can be Read Online from any device for your convenience.
Marketing Management by Dr F C Sharma Book PDF Summary
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.
Detail Book of Marketing Management by Dr F C Sharma PDF
- Author : Dr. F. C. Sharma
- Release : 01 July 2020
- Publisher : SBPD Publications
- ISBN : 9789388117166
- Genre : Business & Economics
- Total Page : 334 pages
- Language : English
- PDF File Size : 17,9 Mb
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