Advertising Management by Dr F C Sharma eBook is popular PDF and ePub book, written by Dr. F. C. Sharma in 2020-12-12, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, Advertising Management by Dr F C Sharma eBook can be Read Online from any device for your convenience.
Advertising Management by Dr F C Sharma eBook Book PDF Summary
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Detail Book of Advertising Management by Dr F C Sharma eBook PDF
- Author : Dr. F. C. Sharma
- Release : 12 December 2020
- Publisher : SBPD Publications
- ISBN : 9789351671015
- Genre : Design
- Total Page : 181 pages
- Language : English
- PDF File Size : 12,5 Mb
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