Marketing Management by Dr F C Sharma eBook is popular PDF and ePub book, written by Dr. F. C. Sharma in 2020-12-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Management by Dr F C Sharma eBook can be Read Online from any device for your convenience.
Marketing Management by Dr F C Sharma eBook Book PDF Summary
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Detail Book of Marketing Management by Dr F C Sharma eBook PDF
- Author : Dr. F. C. Sharma
- Release : 12 December 2020
- Publisher : SBPD Publications
- ISBN : 978186723xxxx
- Genre : Business & Economics
- Total Page : 332 pages
- Language : English
- PDF File Size : 14,6 Mb
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