Computational Advertising is popular PDF and ePub book, written by Peng Liu in 2020-05-12, it is a fantastic choice for those who relish reading online the Computers genre. Let's immerse ourselves in this engaging Computers book by exploring the summary and details provided below. Remember, Computational Advertising can be Read Online from any device for your convenience.
Computational Advertising Book PDF Summary
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets
Detail Book of Computational Advertising PDF
- Author : Peng Liu
- Release : 12 May 2020
- Publisher : CRC Press
- ISBN : 9780429557729
- Genre : Computers
- Total Page : 410 pages
- Language : English
- PDF File Size : 16,9 Mb
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