Collaborative Customer Relationship Management is popular PDF and ePub book, written by Alexander H. Kracklauer in 2012-11-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Collaborative Customer Relationship Management can be Read Online from any device for your convenience.
Collaborative Customer Relationship Management Book PDF Summary
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Detail Book of Collaborative Customer Relationship Management PDF
- Author : Alexander H. Kracklauer
- Release : 07 November 2012
- Publisher : Springer Science & Business Media
- ISBN : 9783540247104
- Genre : Business & Economics
- Total Page : 276 pages
- Language : English
- PDF File Size : 13,9 Mb
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