Fuzzy Classification of Online Customers is popular PDF and ePub book, written by Nicolas Werro in 2015, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Fuzzy Classification of Online Customers can be Read Online from any device for your convenience.
Fuzzy Classification of Online Customers Book PDF Summary
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory, and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language's grammar.
Detail Book of Fuzzy Classification of Online Customers PDF
- Author : Nicolas Werro
- Release : 01 October 2024
- Publisher : Unknown
- ISBN : 3319159712
- Genre : Uncategoriezed
- Total Page : null pages
- Language : English
- PDF File Size : 17,8 Mb
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