BrandDigital is popular PDF and ePub book, written by Allen P. Adamson in 2008-08-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, BrandDigital can be Read Online from any device for your convenience.
BrandDigital Book PDF Summary
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.
Detail Book of BrandDigital PDF
- Author : Allen P. Adamson
- Release : 19 August 2008
- Publisher : St. Martin's Press
- ISBN : 9780230614550
- Genre : Business & Economics
- Total Page : 308 pages
- Language : English
- PDF File Size : 13,5 Mb
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