The Edge 50 Tips from Brands that Lead is popular PDF and ePub book, written by Allen P. Adamson in 2013-01-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Edge 50 Tips from Brands that Lead can be Read Online from any device for your convenience.
The Edge 50 Tips from Brands that Lead Book PDF Summary
In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that not only costs the brand money, but also costs customer support, hurting a brand's image and integrity. In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market utilizing the strategies put forth in his previous books BrandSimple and BrandDigital. Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market.
Detail Book of The Edge 50 Tips from Brands that Lead PDF
- Author : Allen P. Adamson
- Release : 08 January 2013
- Publisher : St. Martin's Press
- ISBN : 9781137332585
- Genre : Business & Economics
- Total Page : 288 pages
- Language : English
- PDF File Size : 19,5 Mb
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