Brand Stretch is popular PDF and ePub book, written by David Taylor in 2006-02-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Stretch can be Read Online from any device for your convenience.
Brand Stretch Book PDF Summary
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Detail Book of Brand Stretch PDF
- Author : David Taylor
- Release : 08 February 2006
- Publisher : John Wiley & Sons
- ISBN : 9780470862124
- Genre : Business & Economics
- Total Page : 178 pages
- Language : English
- PDF File Size : 11,9 Mb
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