Ogilvy on Advertising in the Digital Age is popular PDF and ePub book, written by Miles Young in 2018-01-16, it is a fantastic choice for those who relish reading online the Education genre. Let's immerse ourselves in this engaging Education book by exploring the summary and details provided below. Remember, Ogilvy on Advertising in the Digital Age can be Read Online from any device for your convenience.
Ogilvy on Advertising in the Digital Age Book PDF Summary
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
Detail Book of Ogilvy on Advertising in the Digital Age PDF
- Author : Miles Young
- Release : 16 January 2018
- Publisher : Bloomsbury Publishing USA
- ISBN : 9781635571479
- Genre : Education
- Total Page : 288 pages
- Language : English
- PDF File Size : 13,7 Mb
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