Advertising Management is popular PDF and ePub book, written by C. L. Tyagi in 2004, it is a fantastic choice for those who relish reading online the Advertising genre. Let's immerse ourselves in this engaging Advertising book by exploring the summary and details provided below. Remember, Advertising Management can be Read Online from any device for your convenience.
Advertising Management Book PDF Summary
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Detail Book of Advertising Management PDF
- Author : C. L. Tyagi
- Release : 19 May 2024
- Publisher : Atlantic Publishers & Dist
- ISBN : 8126902574
- Genre : Advertising
- Total Page : 452 pages
- Language : English
- PDF File Size : 19,7 Mb
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