Brand Command is popular PDF and ePub book, written by Alex Marland in 2016-03-15, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Brand Command can be Read Online from any device for your convenience.
Brand Command Book PDF Summary
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.
Detail Book of Brand Command PDF
- Author : Alex Marland
- Release : 15 March 2016
- Publisher : UBC Press
- ISBN : 9780774832069
- Genre : Political Science
- Total Page : 528 pages
- Language : English
- PDF File Size : 7,9 Mb
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