The Global Corporate Brand Book is popular PDF and ePub book, written by M. Morley in 2016-01-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Global Corporate Brand Book can be Read Online from any device for your convenience.
The Global Corporate Brand Book Book PDF Summary
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Detail Book of The Global Corporate Brand Book PDF
- Author : M. Morley
- Release : 12 January 2016
- Publisher : Springer
- ISBN : 9780230239456
- Genre : Business & Economics
- Total Page : 404 pages
- Language : English
- PDF File Size : 16,6 Mb
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