Consumers Brand Preference of Soft Drinks A Comparative Analysis of Pepsi Cola and Coca Cola Products is popular PDF and ePub book, written by Abebaw Gebrehanna Halabo in 2022-08-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumers Brand Preference of Soft Drinks A Comparative Analysis of Pepsi Cola and Coca Cola Products can be Read Online from any device for your convenience.
Consumers Brand Preference of Soft Drinks A Comparative Analysis of Pepsi Cola and Coca Cola Products Book PDF Summary
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, , course: Marketing Management, language: English, abstract: Despite their popularity, studies concerning soft drinks are lacking. Hence, this study was conducted to assess the consumers’ brand preference of soft drinks: A comparative analysis of Coca cola and Pepsi cola products among Hawassa Tabor high school students. Both primary and secondary data sources were used in the study. The required data were collected from 374 students of soft drink customers selected by adopting a multistage sampling technique. Descriptive research design with quantitative method was used. The data collected through questionnaire were analyzed using SPSS software version 21. Descriptive statistics such as frequency and percentage, mean and standard deviation were applied. Furthermore, inferential statistics such as independent sample t-test and Chi-square analysis were used to compare the coca cola and Pepsi cola brands based on brand equity, brand identity and background characteristics of students.
Detail Book of Consumers Brand Preference of Soft Drinks A Comparative Analysis of Pepsi Cola and Coca Cola Products PDF
- Author : Abebaw Gebrehanna Halabo
- Release : 01 August 2022
- Publisher : GRIN Verlag
- ISBN : 9783346684868
- Genre : Business & Economics
- Total Page : 98 pages
- Language : English
- PDF File Size : 14,8 Mb
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