Brand Building and Marketing in Key Emerging Markets is popular PDF and ePub book, written by Niklas Schaffmeister in 2015-10-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Building and Marketing in Key Emerging Markets can be Read Online from any device for your convenience.
Brand Building and Marketing in Key Emerging Markets Book PDF Summary
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
Detail Book of Brand Building and Marketing in Key Emerging Markets PDF
- Author : Niklas Schaffmeister
- Release : 09 October 2015
- Publisher : Springer
- ISBN : 9783319194820
- Genre : Business & Economics
- Total Page : 405 pages
- Language : English
- PDF File Size : 13,9 Mb
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